1664 – Pump the perfect beer pressure – 2012 – KRDS (Facebook PMD)
As a project manager I prototyped and leaded the development of an original concept by Buzzman Agency and 1664, the premium French lager. The apps revolves around brand awareness while teasing fans to serve the perfect glass of the traditional beer in an uplifting experience ! “Pump the perfect beer pressure” is an age restricted, 18+, contest. The app design celebrates the refined French lifestyle in a glammed-up atmosphere : in this setting users click and release to pull down the brass pump handle and add enough pressure to the tap to start the beer flowing. The gauge on the right measure the pressure of the flow and pump to fill the glassware, the fuller the more points are granted. Fans are challenged to serve the perfect glass of 1664 on the bar red counter laden with aperitifs. User may use up the three daily attempts hoping to improve the quality of their score. Caution, overfill and you will score zero; 10 additional points are added for each invited friend who also plays with the delectable brew. A smartphone and a 1664 product kit are awarded to the top ranking player.