Direct Matin (Groupe Bolloré) | Saint Valentin – 2013 – KRDS (Facebook PMD)
After prototyping and leading the development of a “Valentine’s day app” in 2012 for the French morning newspaper Direct Matin (one of France’s most read daily paper), I created the 2013 enhanced version. The app aimed to help the newspaper’s readers express their feelings and renew the bond of love with one’s Valentine. They had their chance to place a free message in the Valentine’s Day section and win plenty of prizes. To participate, they had to visit the Facebook Connected app on the morning paper’s website and enter the “best love message contest” using text, video or photo messages. Hundreds and hundreds of people have placed a message to a loved one : a great collection of most romantic romantic quotes, video and picture entries have been posted and thousands of votes have determined which messages were published in the daily morning paper for Valentine’s day.