Dior – The DiorSnow Journey – 2012 – KRDS (Facebook PMD)
For the 2012 Diorsnow Product Line, Icelandic Glacial Water partners with Christian Dior Skincare: this app aims to illustrate this synergy & the product concept with Dior’s core markets in China, Korea and Japan. The key insight: Icelandic Glacial™ Water is one of the purest waters in the world thanks to its journey. Dior’s app invites fans and friends on a journey stretching from Iceland to Asia that will demonstrate its personalized skincare routine. The app comprises of 4 fun and entertaining steps that highlight Dior’s concept of skin transparency. Diorsnow helps create complexions as pure as fresh snow. As a project manager I prototyped the facebook app using Axure.