Etsy – Perfect Christmas Gift for 2012 – KRDS (Facebook PMD)
As head of the Sparks Business Unit, I had to deliver in an xmas app for Etsy in a 2 weeks lap of time .Thriving and trendy international e-commerce Etsy website had appointed KRDS to develop its 2012 xmas application for its facebook page. Coming weeks were crucial for the brand : they are the most intense shopping period of the year. Through this app Etsy wanted to drive awareness and traffic onto its website to engage stakeholders : bloggers, etsyans and general public alike. The app concept required fans to navigate online pages in search for the ideal xmas gift. Users would browse the world’s most vibrant handmade marketplace to dig out knick-knacks able to seduce a selection of bloggers such as tokyobanhbao: a grunge-chic parisian based fashion/ food blogger. Fans who actually matched the blogger’s tastes would be part of a contest to win a 200 euro voucher on etsy website to be spent on gifts for the coming xmas. A win-win situation, for everyone !